Cooperation will primarily focus on ensuring that museum members have access to African films and movie reviews appropriate for the targeted audience.
Crucially, the collaboration will see the two organizations coming together to show commitment to provide more support to Nollywood, Gollywood and the African film industry.
Deborah Murphy of North Carolina Museum of Art said: "Collaborative efforts between the North Carolina Museum of Art (NCMA) and the Nollywood Film Critics USA and NAFCA provide opportunities to explore the Museum’s collection of contemporary and traditional African art as it relates to themes found within West African film. I am particularly attracted to Nollywood Film Critics USA and NAFCA because the organizations provide a definitive bridge between the United States and West Africa. Through their promotion of the rapidly evolving Nollywood and Gollywood film industry, NAFCA delivers ongoing exposure to developments in West Africa which in turn delivers educational opportunities for our members and guests. Those opportunities are particularly rich when taken in context with the Museum’s collection of contemporary and traditional African works of art".
Nollywood & African Film Critics USA's president & CEO, Dr Victor O. Olatoye added: "As I travel around the world, I can see that Nollywood movies are the agents of change. There will be no tangible economic development within the industry without a sound quality product. This is a fundamental part of the development policy that I wish to champion. I'm convinced that this partnership will take our collaboration with North Carolina Museum of Art to a new level, ensuring better support to African film industry in North America. The partnership will involve the two organizations working together to screen a good number of African films and also to host the annual movie premiers of African films during the annual Nollywood & African film Critics' Awards and throughout the year in North Carolina"
This new joint venture will focus on promotion of African culture through films The new collaborations between North Carolina Museum of Art and Nollywood Film Critics USA will benefit the African filmmakers through exposure of their movies to new markets. The new collaboration brings together the best of both worlds i.e. North America and Africa culturally.
Commenting on this historic collaborations, Mr. Troy M. McNish of Nollywood Film Critics USA says: "Under the continuing leadership of Dr. Victor O. Olatoye as the President & CEO of Nollywood Film Critics USA, we have seen significant improvement in the quality of films from Nollywood and Gollywood. Why? Because a lot of African filmmakers are paying attention to movie reviews and taking in our advice and recommendations as film critics.
Nollywood Film Critics USA will recommend appropriate films to the museum for screening and will also share movie review information, expertise and analysis in order to effectively advance the African films viewership in North America" Mr. McNish added.
About Nollywood Film Critics USA & Nollywood & African Film Critics' Awards
Nollywood Film Critics USA the first and official film review organization for African films. Nollywood Film Critics USA and www.nollywoodcritics.com host hundreds of movie reviews contributed by professional film critics and individuals worldwide.
Nollywood Film Critics’ main goal is objective movie reviews and critique of movies produced in Nollywood and other part of Africa for story lines, technical issues (quality of picture, sound, and special effects) and the artistic work of screenwriters, producers and directors. Nollywood Film Critics USA believes that that the African Film Industry's survival and longevity depends on the quality, not the quantity of movies it produces. and on how relevant the movies are to the broader audiences way beyond its current landscape.
The Nollywood & African Film Critics' Awards, also known as NFCA, is an accolade bestowed by the Nollywood Film Critics USA the official review organization for Nollywood and African movies to recognize excellence of professionals in the African film industry, including directors, actors, writers and humanitarians. The formal ceremony is held annually during the second weekend in September in North Carolina, USA. Nollywood & African Film Critics' Awards is one of the most prominent award ceremonies in North America for the African movie industry and the only awards to boast of African movie stars and filmmakers from around the world under one roof for the greatest African movie awards event in North America. Nollywood & African Film Critics' Awards is from a professional organization to help improve the African film industry?s image and promote Nollywood and African movies worldwide and also help as an award "of merit for distinctive achievement" in the African movie industry. Nollywood & African Film Critics' Awards are considered the highest U.S. A based awards honoring excellence in African filmmaking. It must be noted that a percentage of the sponsorship dollars and ticket sales is donated to our charitable organizations North Carolina International Mission, a non-profit organization involved in fighting hunger and building schools in Africa.
About North Carolina Museum of Art
The North Carolina Museum of Art is an art museum in Raleigh, North Carolina, featuring paintings and sculpture representing 5,000 years of artistic work from antiquity to the present. The museum features more than 40 galleries as well as more than a dozen works of art in its 164-acre (0.66 km2) Museum Park. West Building, completed in April 2010, holds the museum’s permanent collection, and East Building features special exhibitions. African The museum’s African collection originated in the 1970s with historical material from the 19th and 20th centuries, including important items from the Benin Kingdom. Later acquisitions expanded regional coverage to include other parts of sub-Saharan Africa with an eye toward assembling works that demonstrated a particular ethnic style, such as those of the Chokwe and Luba peoples of central Africa. Though much of the collection is rooted in traditional media such as wood, metal, and textiles and derives from established creative traditions, many works date from the mid-20th century and give insight into global exchanges that have taken place on the continent for centuries.
“Today’s announcement charts a clear course for the future of African films in North America"
Dr. Victor O. Olatoye
President & CEO
Nollywood Film Critics & NAFCA
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