Porsche in Nigeria bumping along in luxury

Photo/DR. ING. H.C. F. PORSCHE AG

German luxury car brand Porsche is extending its reach in Africa with a new dealership in Nigeria's commercial capital, Lagos.
The new Porshe Carrera and 911 models were unveiled in a new showroom in the up-market Victoria Island, which boasts some of the planet's most expensive real estate.
"The Nigerian market is in a league of its own. We see Nigerians' spending power outstripping that of their South African counterparts," said Michael Wagner, Africa brand manager.

The personalised cars cost upwards of $130,000 each. Porsche faces stiff competition in a luxury 4x4 market dominated by Mercedes.
Engines will be tested on the flood-prone roads and treacherous potholes of Lagos.
The 911's web page promises a "mechanically locking rear differential" that "further enhances the traction of the driven rear wheels on uneven roads..."
Dealerships are also planned in Luanda - Angola, Accra - Ghana, and Nairobi - Kenya.

By The Africa Report