Coca-Cola
cancels Ronaldinho sponsorship after he appears at press conference
with Pepsi cans. This is a real war of the endorsement and branding saga
of popular sportsmen/women.
Shortly after leaving Flamengo Football Club in Brazil due to unpaid
wages, Ronaldinho was found to breach endorsement contracts signed with
Coca-Cola. This is a whopping $737,400 a year deal that was to run
through the 2014 World Cup in Brazil. Where did this gentle sportsman go
wrong?
He appeared at a press conference with
Cans of Pepsi on the table, right under his nose. This ended his
lucrative sponsorship deal less than a year after it was signed.
Incidentally, there is more to it than meets the eye.
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